Digital marketing is a growth machine for many businesses, and the Google Online Marketing Challenge (GOMC) enables us to share knowledge through hands-on experience with the e-marketers of tomorrow. By participating in the GOMC, students and academics get to work with real businesses and real budgets, and provide them with an opportunity to deliver tangible results.
Every year, as part of the annual Google Online Marketing Challenge, Google gives hundreds of student teams across the world an AdWords online advertising budget of US$250 and three weeks to help a local business improve their marketing campaigns. Over 18,000 students from more than 80 countries and territories participated in this year’s Challenge
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