Wednesday, 4 November 2015

Difference between Search Network & Display Network?


No.s Search Network Display Network
1 Only in search engine Gmail, Youtube, Blogger, Adsense account holder.
2 Google search pertner ask, Amazon, Alexa, babylon. CPC, CPA (Supporters) CPC, CPA, CPM, CPV, (Supporters)
3 Only Text ads Text Ads, Images, Video Ads, Animation Ads, Link Ads
4 Quality scores 10/10 fectors
I : CTR
II : Ad relavancy
III : Landing page optimazation
Only landing page optimization.
5 Targetting
Keywords 
Targetting
Keywords, or traffic
Age or gender
Mannual placement
remarketing

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