Difference between MMC Adwords & Adwords?

• Compare our two advertising products, AdWords and AdWords Express, and find the best option for your business. We recommend using only one of these advertising tools at a time.
•  See the available advertising settings, features, as well as requirements for each advertising tool. 

Reach potential customers at the moment they’re looking for a business like yours. With AdWords Express or AdWords, you can show your ads on Google.com, Google Maps, and related websites within the Google Display Network.

There’s no advantage to using both advertising products at the same time. Using both AdWords and AdWords Express can complicate your ad management and cause your ads to compete against each other, so we recommend using only one of these advertising tools at a time.

Compare products at a glance

	AdWords Express	AdWords
Pay only for clicks	Yes	Yes
Automated management	Yes	No
Easy solution for businesses without a website	Yes	No
Ads on Google Search and Google Maps	Yes	Yes
Ads on other related websites	Limited	Yes
Mobile ads	Yes	Yes
Other advanced ad formats (e.g. video)	No	Yes
Ability to target ads geographically	Anywhere	Anywhere

Both AdWords and AdWords Express allow you to increase the number of times and the number of places where your business info appears. With either advertising product you can use targeted messaging in your ads to attract and engage potential customers.

MMC AdwordsBenefits: 

•  Pay only when someone clicks your ad 
• Minimal ongoing management necessary 
• Advertise with text ads on Google and Google Maps 
• Reach customers in any geographic location that you choose. 

AdwordsBenefits

• Pay only when someone clicks your ad 
• You choose your own keywords, set bid prices, and structure your account 
• Reach customers in any location that you choose 
• Advertise with special ad formats, detailed reporting, and ad scheduling