Saturday 2 March 2019

Top 20 Adwords (PPC) Interview Questions & Answers




1)     Explain what is Adwords?


Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites. It will place a text ad that appears when people search for phrases associated to your offering.

2)     Explain how Adwords work?


Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.

3)     Explain why to use Google Adwords?


Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy. So few visitors through Adwords might be more valuable than million visitors.

4)     Explain what is Ad rank?


Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.

5)     Explain how does Ad rank impact Cost-Per-Click?


Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads. Your CPC can be calculated by following way

Your Price = The ad rank of the person below you/ your quality score + $0.01



6)     Explain how does a Google auction work?

Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for. The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.

7)     Explain what gets entered into a Google Account?


Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.

8)     Explain what is Google Quality Score?


Google’s quality score determines how beneficial and relevant your ad is to the user, based primarily on your ad’s CTR, quality of your landing page and keyword relevance. Higher quality score keywords will save your money and earn better ad ranking.

9)     Explain what is an ad group in Google Adwords?


Ad group is a container of your keywords, advertisements, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.

10)      Explain what is conversion optimizer in Adwords?


Conversion Optimizer is a tool used by Google Adwords for bid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your investment.

11)      Mention some of the Google Adword Ad Extensions?


Different ad extension can enhance the increase in traffic. Some of the common Ad extensions used in adwords are

Sitelinks

Call Extensions Location Extensions Social Annotations




Seller ratings

Mobile app extensions Offer ads Communication Ad Review extension

Image and drop down navigation Ad extension


12)      Mention in google Adwords that options can’t be changed after creating an account?


After creating account Currency and Time Zone, cannot be changed.

13)      Explain how you can improve conversion rates?


By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

14)      Mention what is the limit set for the number or characters for Adwords ad?


Limit for Adword is

Description line 1st : 25 characters Description line 2nd: 35 characters Destination URL: 1024 characters


No images are allowed in URL.

15)      Explain what is the meaning of CTR and how you can calculate?


CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is

Number of click / Number of impressions X 100

These will give you an answer in percentage like what percentage of customers have viewed your ad.

16)      Mention what are the type of Keywords?


There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors

Research Keywords: It tends to contain one or two words Tea Consideration: It tends to contain two or three words Green Tea Purchase: It must have more than three words buy loose green tea Loyalty: This must be shorter- Starbucks


17)      Explain what is Google Ad API?


Google Ad API is designed for representing large, tech savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Adwords server.

18)      Mention what all things can be done using Google Ad API?


With Google Ad API, you can build an application that can do following things

You can automatically generate keywords, ad text, custom reports and landing pages


Develop additional applications and tools to help you manage accounts

Synchronize Adwords data with your inventory system to manage campaigns based on stock


19)      Explain how you can track conversions in Google Adwords?


In Google Adwords, conversion tracking can be done in following ways

Tracking purchases by involving basic tracking code provided by Adwords and modifying it with additional code unique to your particular e-commerce platform

View-through conversion window options tracks when a person sees your ad but does not click it (impression)

By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked

By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.


20)      Explain what are the other two options for bidding other than C-P-C?


Other than CPC the other two options are CPM (Cost per Thousand Impression) and CPA ( Cost Per Action ).

Friday 23 September 2016

Java Important interview Questions :

Q: what is the difference between an interface and an abstract class?
A: An abstract class can have instance methods that implement a default behavior. An Interface can only declare constants and instance methods, but cannot implement default behavior and all methods are implicitly abstract. An interface has all public members and no implementation. An abstract class is a class which may have the usual flavors of class members (private,protected,etc), but has some abstract methods.
What is java
1.Java is a Programming language. java is high level secured object-oriented programming language.
2.Java is platform. platform is nothing but any hardware & software environment in which a program runs is called Platform.
3.Java has its own runtime environment and API.
Sample Program:
Class Hi
{
public static void main (String args[])
{
System.out.println("Hi Java");
}
}

Thursday 14 April 2016

English Conversation

Do you meet target this month ?

A     : Do you meet your target this month?

B     : Yes, thanks God, I can meet the target. But I wonder with Janice. She never meets  the target.
A     : Janice?? She is still very young. I don’t think that she can work here for a long time.
B     : Why? By the way, how old is she actually?
A     : She is working, right? so she must be mature. She’s already 24 years old.
B     : But she is still childish. She is also often sensitive.
A     : Age has nothing to do with maturity. She should realise that she works.
B     : Perhaps she doesn’t like the job.
A     : If she doesn’t like the job, she must find another job.
B     : She’s trying to get another job, but mostly they offered small salary.
A     : Whatever the job, if she never does the job by heart, it won’t be an enjoyable job. Working is not           just about the money, is it?
B     : I agree with you.

Why did he get angry to you ?

A     : You look upset, what’s wrong with you?

B     : Yes, I’m unwell today.
A     : Please don’t lie to me. You told me that you went jogging this morning, didn’t you? Please be honest to me. Who knows I can help you.
B     : Actually Mr. Scott got angry to me just now.
A     : Why did he get angry to you?
B     : I have done a fatal mistake.
A     : What’s that?
B     : I had sent the wrong goods to customer so that we lost millions rupiahs.
A     : How come? You’re really careless! You should be more careful in doing thing.
B     : I made mistake in putting the address on the package. I didn’t do it intentionally. I feel guilty, and I have apologized.
A     : Yes I know it. But it’s useless to regret thing has been done. Don’t make any mistakes again.
B     : Alright, I think you right. I promise I won’t do it again.

Do you think that children nowadays are more naughty ?

A     : Do you think that children nowadays are more naughty?
B     : Well, it’s really depending. Children in the big city perhaps tend to be naughty.
A     : I agree with you. I wonder why!
B     : Do you know that it’s mostly caused by television?
A     : But sometimes  children who don’t like watching TV are also naughty.
B     : They are influenced by their environment. Children are still unstable, they are changable.
A     : What is the best done by parent to stop violence on TV?
B     : I think it’s rather hard to stop violence on TV, because children today have much more
freedom and chance to watch TV anywhere and anytime as well. Moreover, the media itself
often more concerns about profit rather than quality.          .
A     : So ?
B     : Parent must have good communication to children and give understanding about the harm
of watching violence, and children need to be controlled in watching TV.
A     : I agree with you. But how can we at least eliminate bad TV program, because I believe that
parent can’t control children 24 hours, right?
B     : Start from ourselves, don’t watch uneducated programs, if possible, tell friends or relatives
not to watch them either. By doing so, hopefully the rating of the programs will be low, and
in turn, TV will not broadcast low rate programs.
A     : You’re right.

How was your interview ?

A : How was your interview?
B : It was bad. I failed to get the job.
A : So?!
B : I give up.
A : What! You can’t be like that! You must strive to get a job!
B : I think I change my mind. I will try different thing. I dont’want to place too much reliance
on being an employee. I will try to run a business.
A : What business will you run?
B : Do you think that running a food stall will be prospecting nowadays?
A : It can be. But have you prepared yourself mentally and financially?
B : I can start from what I have and I’m very ready to do it.
A : You should choose a strategic place and the right segment too. You must do a very careful
research to make a good result.
B : I know it. It’s much easier to start a business than to run it well.

Tomorrow's Plan - I am going to

Talking about the future is something that is done very frequently.  Whether we are talking about our dreams or simply telling someone what we will do tomorrow is all spoken in the future tense.  As in the previous lesson, this isn't a grammar lesson.  This lesson is to provide many different sentences using the future tense.

In the previous lesson, we concentrated on present tense using 'I am'

When we speak in the future tense, we can still use 'I am' but it is important what follows the two words that will make it future tense.  Here are a couple of examples.

"I'm going to see Bob tomorrow"
"I'm going to meet John at the airport at 6 O'clock tonight"
"I'm going to go home in an hour"
"I'm going to go to the bus stop right after class"
"I'm going to do that tomorrow"

When using 'going to' after 'I am' it is important that a future indicator is present.  For example, if I say, 'I am going to meet John', this can also be present tense that we practiced previously.  But if you add a future indicator like 'at 6 O'clock tonight' then it becomes future tense.

Other future tense indicators are:

'going to go'
'going to be'
'I will'
'I have to'

Let's practice using these words:

"I'm going to be dead if I don't finish this project by tomorrow"
"I'm going to go home next week"
"I'll meet you there at five"
"I can't go tonight because I have to work late"


Tomorrow's Plan - Questions and Answers

When asking questions about the future, you can ask questions like:

"What are you going to do tonight?"
"What are you doing next week?"
"When do you plan on doing your homework?"
"When are you going to eat dinner?"
"What time do we have to leave for the airport?"
"What should we do tonight?"
There are many different questions you can ask.  By changing a few words, you can make numerous questions properly about the future.

When you are answering questions that relate to the future, remember to use the future tense.  Here are some ways to answer the questions directly above:

"What are you going to do tonight?"

"I plan on meeting John after dinner.  We're going to go to a night club."
"I'm going to go to take my girlfriend out to dinner.  And if we have time, we might try to see a movie."

"What are you doing next week?"

"Since I'm on vacation next week, I plan on going to Pusan to visit some friends down there."
"Next week I have to go shopping for all the Christmas presents.  I have to buy a present for my dad, mom, and my two sisters."

"When do you plan on doing your homework?"

"I think I'm going to do my homework after I watch the world cup.  I don't think I'll be able to concentrate until after the game is over."
"I'm so unmotivated to do my homework.  But I'll eventually have to do it, so I'll get around to them probably after dinner."

"What time do you have to leave for the airport?"

"The flight comes in at 4:30, so I plan on leaving at about 3:30"
"The security is pretty tight so I should get there early.  I plan on arriving there 2 hours before my flight leaves."

"What should we do tonight?"

"After dinner, let's go grab a couple of beers.  Then we can go shopping for a couple of hours, and afterwards, we can rent a video and watch it at my place."
"I'm pretty busy tonight.  I have to do the laundry, vacuum, and then make dinner, so I won't be able to meet you tonight."



Tomorrow's Plan - Example Conversation

Let's use this time to incorporate what we have learned so far.

Person A: "Bob is in the hospital, did you get a chance to visit him?"
Person B: "I'm going to see Bob tomorrow"
Person A: "I thought you had to meet John tomorrow?"
Person B: "I'm going to meet John at the airport at 6 O'clock tonight"

Person A: "I'm going home now, do you want to head out together?"
Person B: "No Thanks.  I'm going to go home in about an hour"
Person A: "Didn't you need to buy a present for you brother's birthday?"
Person B: "I'm going to do that tomorrow"

Person A: "I'm going to go to the bus stop right after class, so I won't have time to meet you"
Person B: "That's OK.  We can always get together tomorrow."

Person A: "Why do you look so stressed?"
Person B: "I'm going to be dead if I don't finish this project by tomorrow"
Person A: "I thought you had 2 weeks to finish this project"
Person B: "I don't have time to explain now.  I'll talk to you later."

Person A: "Since we are done with school, when are you going back home?"
Person B: "I'm going to go home next week"
Person A: "Me too.  Do you want to meet at the train station on Sunday?"
Person B: "Sure.  I'll meet you there at five"

Practice asking questions:

"What are you going to do tonight?"
"What are you doing next week?"
"When do you plan on doing your homework?"
"When are you going to eat dinner?"
"What time do we have to leave for the airport?"
"What should we do tonight?"


Tomorrow's Plan - Interactive Practice

Click on Listen All and follow along. After becoming comfortable with the entire conversation, become Person A by clicking on the Person A button. You will hear only Person B through the audio file. There will be a silence for you to repeat the sentences of Person A. Do the same for Person B. The speed of the conversation is native speed. Use the pause button if the pause between each sentence is too fast for you. After practicing several times, you will be able to speak as fast as a native.
1  
Listen All  |  Person A  |  Person B
A: "Do you have any plans tonight?"
B: "I have class until 5 O'clock, but I'm free after that."
A: "Do you want to grab dinner?"
B: "I don't have any dinner plans so that sounds great."
A: "What time should we meet?"
B: "I need to go to the book store first, so let's meet at 6 O'clock."
2    
Listen All  |  Person A  |  Person B
A: "Let's go to Everland next week"
B: "I can't. I'm way too busy."
A: "What are you doing next week?"
B: "On Monday, I'm going to meet my professor. Tuesday, I have a job interview. Wednesday, I'm going to the dentist. And on Thursday, I have to go visit my parents."
A: "Why are you so busy?"
B: "I've been procrastinating for a long time."
3  
Listen All  |  Person A  |  Person B
A: "What are you doing over the weekend?"
B: "I'm going to exercise, meet some friends, and then watch tv."
A: "Who are you going to meet?"
B: "My friend from middle school is visiting, so we are going to have dinner on Saturday."
A: "How long is he going to stay?"
B: "He is only here for a day."
A: "Where are you going to eat dinner?"
B: "I plan on taking him to an Italian restaurant."

Yesterday - The Past - General Statements

In daily conversation, talking about the past is done very frequently.  Whenever you meet a friend, you always tell each other what you have been doing recently.  Friends are always interested in each other so they want to know how you have been spending your time in the past.

Today's lesson is going to target past tense communication.  This goes hand in hand with the last two lessons and changing a few words around can make a future or present tense sentence into a past tense sentence.


To begin, here are a couple of sentences that are common to say:


"I went to the airport yesterday."

"I met Bob last week."
"I was an hour late for my meeting."
"I went to the bus stop, but I was 30 seconds late.  A person on the street told me the bus just went by."
"I completed that task this morning."

Speaking in the past requires past tense words.  Let's take a closer examination for the sentences above.


                                                   

Past TensePresent TenseFuture Tense
WentGoGoing to go
MetMeetWill meet
WasAmGoing to be
CompletedCompleteWill complete

As you can see by some of the examples in the chart, some words change when speaking in the past tense.


Besides some words that change, many times a word with the letter 'd' or 'ed' at the end changes the word to past tense.  Here are some examples:


"I was being polite so I opened the door for him."

"I stapled the papers together to keep them organized."
"The paper ripped on the bottom, so I taped them together."
"I switched the presents around because I found out Jane doesn't like red lipstick."
"I was very interested in the topic so I paid close attention."

The tricky part is to know when to add a 'd' to the end of a word to make it past tense.  There are exceptions that can cause confusion, for example,


"I rode my bike to school."  It would be incorrect to say, 'I rided...'

"I built the house from scratch."  Incorrect way is to say, 'I builded...'
"I sat on the chair next to the emergency exit."  Incorrect way is to say, 'sitted...'

So remember to use past tense words correctly or the other person might not understand what you are saying.

Yesterday - The Past - Questions and Answers

When asking questions about the past, you can ask questions like:

"How did you enjoy the movie?"
"What time did you get home last night?"
"How was your date with Jackie?"
"How was the traffic going to the airport?"
"What have you been up to?"
"What did you do last weekend?"
"How was the party?"
"How come you didn't come to class yesterday?"
"How did your presentation go?"

Here are some ways you can answer these types of questions.  Remember to use past tense because these actions already occurred.

"How did you enjoy the movie?"
"It was a long movie, but overall, the movie was great."
"I really didn't like the movie.  It was slow and boring."
"I enjoyed the movie so much that I saw it again."

"What time did you get home last night?"
"I got home at two in the morning."
"I didn't make it home until eleven last night."
"I made it home at midnight."

"How was your date with Jackie?"
"The date went so well.  We had dinner at a seafood restaurant.  And then we saw a movie together."
"I don't think it went too well.  We hardly had anything to talk about.  I really thought Jackie was bored to death."
"The date was alright.  She called me this morning to go out again, but I haven't responded yet."

"What have you been up to?"
"I just graduated from school so I'm happy that I'm done."
"I met Jackie yesterday and we spent the evening together in a nice restaurant."
"The only thing I have done in the last three months is computer games."

"What did you do last weekend?"
"Last weekend, I visited my parents."
"I went golfing on Saturday.  I shot a great score."
"I stayed home and watched TV all weekend long."

"How come you didn't come to class yesterday?"
"I was very sick yesterday."
"I missed the bus and by the time I got to campus, class was already over."
"I slept in because I didn't hear the alarm ring."

"How did your presentation go?"
"It went ok.  A few of the people asked some tough questions, but overall it was good."
"I messed up so bad.  I brought the wrong folder from my office so I didn't have any notes."
"It was the best presentation of the day.  My boss told me I was organized, focused, and spoke clearly."



Yesterday - The Past - Example Conversation

Study some examples and then we will be at the practice session.

Person A: "Why didn't you come to my party last night?"
Person B:  "I'm sorry I couldn't make it.  I had to go visit my grandmother at the hospital."
Person A:  "Oh, I'm sorry to hear that.  Is she doing ok?"
Person B:  "They just completed a small operation and the doctors said she should recover."

Person A:  "Did you get a chance to go to that new restaurant down the street?"
Person B:  "Yeah.  I ordered the special, but the server screwed up my order."
Person A:  "That sucks.  So what ended up happening?"
Person B:  "They finally got my steak out, but it was overcooked.  It was a terrible experience."

Person A: "What did you do last weekend?"
Person B:  "I went on a date with Sammy."
Person A:  "Really?  How was it?"
Person B:  "I couldn't ask for a better night.  We talked all throughout our two hour dinner, and then we sat by the river and cuddled in the night."

Person A:  "Didn't you finish finals week?"
Person B:  "Don't remind me.  I think I failed most of the exams."
Person A:  "Why did you do so terrible?"
Person B:  "My mind just went blank.  I think I overloaded my brain.  I just couldn't concentrate during the exams."


Yesterday - The Past - Interactive Practice

Click on Listen All and follow along. After becoming comfortable with the entire conversation, become Person A by clicking on the Person A button. You will hear only Person B through the audio file. There will be a silence for you to repeat the sentences of Person A. Do the same for Person B. The speed of the conversation is native speed. Use the pause button if the pause between each sentence is too fast for you. After practicing several times, you will be able to speak as fast as a native.
1  
Listen All  |  Person A  |  Person B
A: "What did you do last night?"
B: "I met some friends and we had some drinks at a bar."
A: "Did you drink a lot?"
B: "I got so drunk that I don't remember how I got home."
A: "Why did you drink so much?"
B: "I was so depressed. I just wanted to forget about everything."
2    
Listen All  |  Person A  |  Person B
A: "How was the airplane ride?"
B: "It was a twelve hour flight. It was so boring. I tried to sleep but it was too uncomfortable on the plane."
A: "How about the movies they play on international flights?"
B: "I saw both movies they played. I was just unlucky?"
A: "Did you take a book with you?"
B: "I accidentally packed it with my luggage that I checked in."
3  
Listen All  |  Person A  |  Person B
A: "What did you do last weekend?"
B: "I went to a party."
A: "How was the party?"
B: "It was way too crowded and the food was gone before I got there."
A: "What time did you get home?"
B: "It was pretty boring so I left at ten and got home before eleven."




I couldn't help it !!!
HariI am upset. Somebody told my boss I have a part-time job. 
SuriAnd he doesn't like that ?
HariNo, he doesn't. He thinks that I am too tired to work.
SuriI am sorry. I have to admit I told him.
HariYou told him ? Why ?
SuriI couldn't help itHe asked me point-blank 




Explanation :
If you can't help the way you feel or behave, you cannot control it or stop it from happening. You can also say that you can't help yourself.
If you say something point-blank, you say it very directly or rudely, without explaining or apologizing.
It is up to you !!!
JothiWould you like to go out to dinner or to a movie ?
KiranEither one, it is up to you .
JothiWhat would you prefer ?
KiranI really don't care, I just want to get out of the house.
JothiWell, then how about dinner and a movie ?
KiranThat's a great idea !
Explanation :
If you say that it is up to someone to do something, you mean that it is their responsibility to do it.
Example : - 
The choice was up to Paula.