1)
Explain what is Adwords?
Adwords is the system that
Google has designed
to assist in marketing product
or services in Google
search engine and its affiliated sites. It will
place a text
ad that appears
when people search
for phrases associated to your offering.
2)
Explain how Adwords work?
Adwords work on bidding system
if the bidding price is higher your
ad will appear
on top of the Google page. Adwords
works on “pay per click”
that means you only pay the amount
you have bid if
someone taps on your ad as a result of a web search.
3)
Explain why to use Google
Adwords?
Google Adwords behave
differently to traffic
that comes from
Google Adwords or “Pay Per
Click”. The traffic that
comes through surfing
often visits the
website for information, whereas the traffic
via pay per click
knows what they
are clicking on and what
they want to buy. So few visitors
through Adwords might be more valuable
than million visitors.
4)
Explain what is Ad rank?
Ad rank determines your ad position
on Google page,
and it is determined by your bid for that keyword and quality score.
5)
Explain how does Ad rank impact Cost-Per-Click?
Ad rank plays
a huge role in defining
the actual cost-per-click that your opponents pay, when someone clicks
on their ads.
Your CPC can be calculated by following way
Your Price = The ad rank of the
person below you/ your quality score + $0.01
6) Explain how does a Google
auction work?
Each month
auction gets run
billion of times,
and the result
are such that
users find ads
that are relevant to what
they are looking
for. The search
engine processes the request and runs the auction
that determines the ad positions
and each advertisers CPC.
7)
Explain what gets entered into a Google Account?
Once
the advertisers determine the keywords that
they want to bid on, Google will
enter a keyword from your account which
is most related
into the auction
with the maximum
bid specified as well as the associated ad.
8)
Explain what
is Google Quality
Score?
Google’s quality score
determines how beneficial and relevant your
ad is to the user,
based primarily on your
ad’s CTR, quality
of your landing
page and keyword
relevance. Higher quality
score keywords will save your money and earn better ad ranking.
9)
Explain what is an ad group in Google Adwords?
Ad group is a container of your keywords, advertisements, and landing
pages. Google rewards advertisers who prepare Adword
campaigns with tightly
structured ad groups.
Its not advisable to include all your
keywords into the
single ad group,
but to organize keywords into themes.
10) Explain what is conversion optimizer in Adwords?
Conversion Optimizer is a tool
used by Google
Adwords for bid
manipulation and decides
which clicks on the
ad will be valuable. It can help you to return maximum
on your investment.
11) Mention some of the Google Adword
Ad Extensions?
Different ad extension can enhance the
increase in traffic.
Some of the common Ad extensions used in adwords are
Sitelinks
Call Extensions Location Extensions Social
Annotations
Seller ratings
Mobile app extensions Offer
ads Communication Ad Review extension
Image and drop down navigation Ad
extension
12) Mention in google
Adwords that options
can’t be changed
after creating an account?
After creating account Currency
and Time Zone, cannot be changed.
13) Explain how you can improve conversion rates?
By creating ads that match
properly with keywords and create tightly
themed ad groups,
you can target users
to the campaign that helps
in conversions.
14) Mention what
is the limit
set for the
number or characters for Adwords ad?
Limit for Adword is
Description line
1st : 25 characters
Description line 2nd: 35 characters
Destination URL: 1024 characters
No images are allowed in URL.
15) Explain what
is the meaning of CTR and how you can calculate?
CTR stands for
Click through rate
that tells the number of visitors visited
on your ad on the
web page. The formula
for calculating CTR is
Number of click / Number of
impressions X 100
These will give you an answer
in percentage like what percentage of customers have
viewed your ad.
16) Mention what are the type of Keywords?
There are no specific types
for Keywords however
they are classified on the basis
of how likely is going
to be clicked by visitors
Research Keywords: It
tends to contain
one or two words – Tea
Consideration: It tends to contain two
or three words
– Green Tea Purchase: It
must have more
than three words
– buy loose green tea Loyalty: This must be shorter-
Starbucks
17) Explain what is Google
Ad API?
Google Ad API is designed
for representing large,
tech savvy advertisers and third parties.
It allows developers build
an application that
directly interacts with
Google Adwords server.
18) Mention what all things
can be done using Google
Ad API?
With Google Ad API, you can
build an application that can do following things
You can automatically generate keywords,
ad text, custom reports and landing pages
Develop additional applications and tools
to help you manage accounts
Synchronize Adwords
data with your
inventory system to manage campaigns based on stock
19) Explain how
you can track
conversions in Google
Adwords?
In Google Adwords, conversion
tracking can be done in following ways
Tracking purchases by involving basic
tracking code provided by Adwords and
modifying it with additional code unique to your particular e-commerce platform
View-through conversion window
options tracks when a person
sees your ad but does
not click it (impression)
By enabling your ad rotation setting to optimize for clicks, meaning
that Adwords will serve
the ads it feels are likely to be clicked
By accessing search funnels
inside tools and
analysis, you can also know
when customers clicked on your ad for the first time
and how frequently they saw your
ad before converting.
20) Explain what
are the other
two options for bidding other
than C-P-C?
Other than CPC the other
two options are CPM (Cost
per Thousand Impression) and CPA ( Cost Per Action ).
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