What is AdWords? Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you're asking "How does AdWords Work?" this infographic is for you!
- AdWords gives you control over your advertising costs.
- There's no minimum amount that you have to spend. Instead, you set an average daily budget and choose how you'll spend your money.
Choosing a bidding strategy based on your goals
Every time someone searches on Google, AdWords runs an auction to determine the ads that show on the search results page, and their rank on the page. To place your ads in this auction, you first have to choose how you'd like to bid. Try choosing a bidding strategy based on your goals, like whether you want to focus on getting clicks, impressions, or conversions
Focus on clicks on your ads.
This is known as a cost-per-click, or CPC bid. We recommend the CPC bidding method if you want to drive traffic to your website.
Focus on viewable impressions, or the number of times your ad shows in a viewable position.
This is known as a cost-per-thousand viewable impressions, or vCPM bid. We recommend the vCPM bidding method if you want to increase awareness of your brand. Note that vCPM bidding is available for Display Network campaigns only.
Focus on conversions, or when people take a specific action on your website after clicking on one of your ads.
This is known as a cost-per-acquisition, or CPA bid. We recommend the CPA bidding method for seasoned AdWords advertisers who are interested in conversions, like purchases or signups.
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