What is SEO why do SEO?

SEO :  (SEARCH ENGINE OPTIMIZATION)

SEO :- Is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Why do SEO?

There are three main reasons why we need search engine optimization:

1) Increase rankings

When surveyed the majority of people expect brands at the top of search engine results to be the leading brands on that chosen search term. It is therefore important to look across the entire broad range of search terms related to our business and build a plan for getting better visibility for the search terms that do not afford you that visibility.

2) Increase traffic

With the increase in visibility comes and increase in visitors. This traffic can come from core generic search terms, or more likely from a broader mid range of search terms that are more specific to our brand and our unique selling points.Of course you need to give your potential visitors a reason to visit our website and there are factors around how you do this that will impact on search engine optimization.

3) Increase Conversions

Once our or your visitors are on the site do they convert? Are they the right type of visitor? Have they found you because you have optimised your site for the right search terms? How long are they staying on the site for? Do they follow the right path through the site? Are there to many drop off points?Knowing how users interact with your brand on your website is crucial to success and again search engine optimization will impact on this.