Bounce rate is the percentage of single page visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website.
RB = (TV/TE)
RB = Bounce Rate
TV = Total number of Visits Viewing on page only
TE = Total Entries to the page
Increase bounce rate :
- Page loading time
- Non proper content & Keywords
- Pop-Up Ads
- Links to External site
- Session Time out
Decrease Bounce Rate :
- Provide Relavant Content
- Clear navigation Path
- Reduce Eternal links
- Speed up page load using Google page speed up plug in.
Having higher bounce rate from search referral gives Google a signal that your site might be irrelevant, has poor information, bad user experience or problems loading like slow page speed.
There’s nothing wrong with aiming for a perfect, 0% bounce rate – it keeps you thinking of new, more effective ways to engage your visitors. However, remember that you will always have bounced traffic because of several factors. It could be because someone mistakenly clicked on your website, or it may simply be because the visitor wasn’t looking for your products or services after all – these are normal, and they happen on a regular basis.
Your ideal bounce rate should be somewhere between the perfect bounce rate and a maximum of 20%. Having a 50% bounce rate means that 1 in 2 people are leaving your site without conversions, whereas with a 20% bounce rate, only 1 in 5 people leave your site without fulfilling any form of conversion. You need to stay within the ideal bounce rate to get the maximum conversions from your traffic.
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