Why google avoid meta keywords ?

Google has mentioned they no longer utilize meta keyword tags in their algorithm for search rankings. Google did say that they will not guarantee any perminence in this decision in that there is no promise that it will never be used again, however, they did say it was highly unlikely they will use meta tags as a deciding factor in the future. There are still individuals who believe meta keyword tags can have negative ranking effects by using them on Google.

What is keywords analysis ?

Keyword Analysis is the starting point and cornerstone of search marketing campaigns. By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their landing pages to increase conversion rates. For this reason, keyword analysis is an integral skill for both SEO and PPC experts.

What is website Analysis ?

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign's audience response.

What is header tags, Important of header tags ?

As search engine algorithms continue to evolve, various elements, both on and off page, experience shifts in their importance as a ranking factor. Elements that were once important ranking factors have lost some of their influence on search engine performance in the modern-day landscape. Additionally, as more and more new ranking factors are introduced, the impact of any one factor is reduced.

There are basically 6 types of header tags.

 <h1>This is heading 1</h1>
 <h2>This is heading 2</h2>
 <h3>This is heading 3</h3>
 <h4>This is heading 4</h4>
 <h5>This is heading 5</h5>
 <h6>This is heading 6</h6>

• Importance of Headings
• HTML headings provide valuable information by highlighting important topics and the structure of the document.
• Don't use headings to make text BIG or bold. Use it only for highlighting the heading of your document and to show the document structure.
• As search engines use headings to index the structure and content of your web pages so use it very wisely in your webpage.
• Use h1 headings as main headings, followed by h2 headings, then the less important h3 headings, and so on.

What is meta title, meta discription, meta keywords ?

Meta Title : A Page Title is one of the most important on-page ranking factors and should be treated with care. Your page title tag shows up in Search Engine Result Pages (SERPs). Search engines such as Google, Yahoo, and Bing use the title tag as the search results' title for that page.

Meta Description : Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Meta Keywords : Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

What's the Difference Between Off-Page and On-Page SEO?

 

SEO Optimization is the key to providing your business with a flow of life-giving traffic. On the internet, traffic is everything. You could have the most beautiful website and the perfect product, but if no one visits your site you will never influence anyone or make any sales. The more you know about how to optimize your site to obtain a high search ranking, the better your chances are of succeeding online. What is the difference between on-page and off-page seo, and why should you care?

On page Optimization

On page Optimization

On page Optimization On-page SEO refers to designing your website in a search engine friendly way. For example, you can change the title of your page to target a specific set of keywords that have a low amount of competing sites. You can strategically place keywords within the text of your website that cause the web crawlers to consider your site as relevant for people that search for the keyword you are targeting.

Off-page SEO refers to the process of getting links back to your site from other sites that the search engines consider relevant for your keywords. If site that is considered an authority on a certain keyword by Google links to your site, for example, it will give your site credibility and cause your ranking to improve. (rewritten: If a site that is considered an authority on a certain keyword by Google is linked to your site, then the search engines will give your site credibility and can cause your rankings to improve) The more links you have pointing back to your site from other sites that the search engines trust, the higher your site will appear in the search rankings. While you can tweak your site occasionally, off-page SEO is a continuous process.

What is Adsense and earning methods?

What is Google Adsense? Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targetted and relevant to the content of the site.

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

1. Add Ad Units Under Post Titles.

2. Place Ad Units In the post.

3. Blend The Text Ads With the post.

4. Use Responsive Ad Units.

5. Analyze and Monetize Your Old Posts.

6. Place text Ads Under the Menu.